PRIVACY PRACTICE

If

then

Management

If you don’t effectively manage your privacy program,

… your customers will take their business elsewhere.

Notice

If you do not provide your customer with your privacy notice,

… you may be in violation of GLBA.

Choice and Consent

If you do not provide your customer with the ability to control when you collect, use and disclose their personal information,

… you may damage customer relations.

Collections

If you collect more personal information than necessary,

… you may create a greater exposure for abuse of that information.

Use, Retention and Disposal

If you use the personal information for purposes other than specified,

… you may lose customer trust.

Access

If you don’t give your customers access to their personal information,

... you run the risk of not having accurate customer data.

Disclosure to Third Parties

If your third-party processor uses the personal information of your customers for purposes other than specified in your contract,

... your customer will still hold you accountable for improper use of that information.

Security for Privacy

If you don’t protect your customer’s personal information,

... you run the risk of a significant security breach.

Quality

If you don’t maintain accurate customer data,

… your targeted marketing and sales may suffer.

Monitoring and Enforcement

If you don’t effectively monitor your privacy practices,

... you may be subject to fines and penalties.